NEWS RELEASE: Fundraising Continues into Spring 2017 for “Living Guard of Honour” to Mark Vimy Centenary

In April of 2017, 100 years will have passed since the World War One Battle of Vimy Ridge took place, and a special project is underway in Strathroy to mark the occasion.

In anticipation of the Vimy Anniversary, Trees for 3 Dots Planting Inc, a non-profit organization,  in partnership with the Municipality of Strathroy-Caradoc is organizing a planting of 100 maple trees, a Living Guard of Honour”, for the east side of Adair Boulevard as part of a series of projects through Vimy Ridge Commemorative Tree Planting Program.

The tree planting will take place in the spring of 2017, so the project will more closely reflect the 100th anniversary of the battle.

Fundraising began in the summer of 2016 with an initial deadline of October 1, 2016, with a fall planting scheduled on that day. The fundraising campaign has also been extended to allow local businesses and individuals more time to participate.

Thanks to generous donations from the business community over half of the funds have been raised in a relatively short time, with the municipality’s contribution of $8,500. The total tree planting cost is $25,000 (based on an average cost of $250 per tree). Plans for a monument and other additions to the tree planting project are under consideration as funds from other sponsors match the municipality’s contribution.

To-date, participating donors include Quinlan Hemeryck Barnett Professional Corporation, RBC Royal Bank Strathroy Branch, Form & Build Supply Inc., Common Wealth Financial, Equity Associates Inc., and Town & Country Mutual Insurance.

To ensure that other companies and individuals will have an opportunity to participate in the project, the partners agreed that the fundraising raising campaign should be extended, and that the tree planting should be rescheduled into the spring of 2017.

“We agreed that it would make for a more fitting and meaningful commemoration to plant all 100 trees, the “Living Guard of Honour”, at the same time on a date closer to the 100th anniversary of the Battle of Vimy Ridge.” ~ Barry Sandler, Executive Director, Trees for 3 Dots Planting Inc.

Efforts to continue raising funds and sign up community volunteers to plant the trees will continue into March of 2017. Members of the Strathroy business community and individuals can make a significant and enduring impact with a financial contribution towards this project. Volunteer tree planters are also asked to sign up via Eventbrite at https://vimy-memorial-tree-planting-in-strathroy.eventbrite.ca.

To make a donation or for further project details, please contact Barry Sandler, Executive Director at info@treesfor3dots.ca or (519) 494-1053, or Colleen McCauley, Marketing and Communications Advisor at 519-870-9979 or info@earthtobusinessmarketing.com. Charitable tax-receipts will be issued as required.

The Battle of Vimy Ridge was fought on April 9-12, 1917 in the Nord Pas-de-Calais region of northern France, and involved all four divisions of the Canadian Expeditionary Force, including Strathroy native General Sir Arthur Currie. This was the first time all four divisions had participated together on the battlefield. This military engagement was part of the opening phase of the British-led Battle of Arras. The Canadian Corps achieved its objectives in the battle, in the process suffering 10,602 casualties, including 3,598 men who lost their lives.

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For more information and media inquiries, please contact:

Colleen McCauley

Marketing & Communications Advisor, Trees for 3 Dots Planting Inc.

Owner, Earth to Business Marketing

519-870-9979

info@earthtobusinessmarketing.com

 

 

Andrew Meyer

The Municipality of Strathroy-Caradoc

agmeyer@strathroy-caradoc.ca

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